# Campaign QR Code

### What is Campaign QR Code?

* **Campaign QR Code** is a powerful feature that branched out from the **iMBrace** that allows the users to **track and analyze code scans in real-time**. Utilize iMBrace Intelligence Campaign Management to monitor QR code ROI, tracking both code scans and links clicked by your audience.

### What is a Touchpoint?

* A **Touchpoint** is a brand's message or method of reaching its target market, fostering engagement and creating a favorable impression on prospective customers.

{% hint style="info" %}
**To create and manage your marketing campaigns, follow the steps below:**
{% endhint %}

**Step 1:** Go to the "**Campaign**" section in the left hand side bar menu, and click the button "**Create New**" located on the top right hand side. After the dropdown menu appears, Click on "**New Campaign**".

<figure><img src="/files/1NVP0TjVxqocVTsdf4jz" alt=""><figcaption></figcaption></figure>

**Step 2:** Type in "**Campaign Name**".

<figure><img src="/files/Utplaq7Ik0MbVpsgQbAC" alt=""><figcaption></figcaption></figure>

**Step 3:** Click on "**CREATE NEW**" again located in the Campaign section. After the dropdown menu appears, Click on "**New Touchpoint**".

<figure><img src="/files/WlrX2rGWkzxyxZDhySoF" alt=""><figcaption></figcaption></figure>

**Step 4:** Type in “**Touchpoint Name**” and “**Touchpoint Description**”.

<figure><img src="/files/963kEJVsNROC3LVdwz7T" alt=""><figcaption></figcaption></figure>

**Step 5:** Select the type of media in “**Touchpoint Media**”.

* **Touchpoint Media** is the type of media this Touchpoint is used for.

<figure><img src="/files/zJvISc9ng5cplU4UtwHh" alt=""><figcaption></figcaption></figure>

**Step 6:** Select where this **Touchpoint** will lead the customer to in “**Touchpoint Destination**”.

* **Touchpoint Destination** is where this **Touchpoint** will take the customer to (Eg: Website/Channels).

<figure><img src="/files/xGap3CMNrR2HjB3emX0v" alt=""><figcaption></figcaption></figure>

**Step 7:** Type in “**Initiation Phrase**”.

* **Initiation Phrase** is the phrase that the users need to send out in your selected Touchpoint destination above to trigger the workflow.

<figure><img src="/files/qdOuNaLR6fbiKEJnrdCA" alt=""><figcaption></figcaption></figure>

**Step 8:** Select “**Workflow to Execute**”.

* Click **Add New** to create a new workflow if no workflow has been created.

<figure><img src="/files/hBXAAMLdOa2TUqqjMhmq" alt=""><figcaption></figcaption></figure>

**Step 9:** Upload a logo to customize your **QR Code** and click **CREATE** to create the QR Code.

* You can customize your **QR Code** appearance by uploading your logo file smaller than 5 MB in JPG/PNG/SVG format.

<figure><img src="/files/Hg3oB2pnouSAbq0Vgag5" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You will be able to Download the **QR CODE** or copy the **QR CODE URL**.&#x20;
{% endhint %}


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